Presented by: Irene Petrick and Russ Martinelli, Trendscape Innovation Group

The second in the Strategic Roadmapping Series Break Through: Identify & Solve Future Problems End-Users Care About, this webinar shows how Strategic Roadmaps are used to look past what we know to focus on what we can imagine to break the cycle of incremental innovation, and how storytelling techniques uncover strategies to capitalize on the future problems identified.

During this webinar you will learn:

  • How Strategic Roadmaps are used to look past what we know
  • How to focus on what we can imagine in order to break the incremental innovation approach
  • What proven storytelling techniques can be used discover solutions and strategies that capitalize on the future problems that have been identified

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenters

Irene PetrickManaging Director, Trendscape Innovation Group
Irene J. Petrick, managing director of TrendScape Innovation Group and former Penn State University professor, is an internationally recognized expert in strategic roadmapping. She is actively engaged with companies in their innovation and technology strategy activities, including work with 12 Fortune 100 companies, the U.S. military, and a wide variety of small- to medium-sized enterprises. She has over 25 years of experience in technology planning, management, and product development in both academic and industrial settings. Irene is author or co-author on more than 150 publications and presentations.

Russ MartinelliManaging Director, Trendscape Innovation Group
Russ Martinelli, managing director of TrendScape Innovation Group, is engaged with companies in the areas of business strategy development, business model evaluation, ecosystem development, and technology roadmapping. He has over 20 years of experience in strategy development; portfolio management; new product development program management; and engineering in the high-tech, aerospace and defense, medical, and non-profit industries. Russ is the co-author of multiple books including Program Management for Improved Business Results, and Leading Global Project Teams, and over 60 articles and publications.

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