Presented by: Irene Petrick and Russ Martinelli, Trendscape Innovation Group

The first in the Strategic Roadmapping Series Break Through: Identify & Solve Future Problems End-Users Care About, this webinar introduces proven Strategic Roadmapping techniques that enable strategic thinkers to envision breakthrough innovation opportunities through the lens of market insights and user experience.

Driving innovation – particularly non-linear innovation – demands that companies possess a deep understanding of the non-obvious problems that will need to be solved in the future.

Gaining this understanding requires that companies scan their external environment, identify future trends, and then envision future problems states from the perspective of the end-user. Such an outside-in view is difficult for successful incumbent firms that already possess a dominant logic about their markets and competitive drivers.

Watch Part 1
Watch Part 2

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenters

Irene PetrickManaging Director, Trendscape Innovation Group
Irene J. Petrick, managing director of TrendScape Innovation Group and former Penn State University professor, is an internationally recognized expert in strategic roadmapping. She is actively engaged with companies in their innovation and technology strategy activities, including work with 12 Fortune 100 companies, the U.S. military, and a wide variety of small- to medium-sized enterprises. She has over 25 years of experience in technology planning, management, and product development in both academic and industrial settings. Irene is author or co-author on more than 150 publications and presentations.

Russ MartinelliManaging Director, Trendscape Innovation Group
Russ Martinelli, managing director of TrendScape Innovation Group, is engaged with companies in the areas of business strategy development, business model evaluation, ecosystem development, and technology roadmapping. He has over 20 years of experience in strategy development; portfolio management; new product development program management; and engineering in the high-tech, aerospace and defense, medical, and non-profit industries. Russ is the co-author of multiple books including Program Management for Improved Business Results, and Leading Global Project Teams, and over 60 articles and publications.

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