Presented by: Irene Petrick and Russ Martinelli, Trendscape Innovation Group
The first in the Strategic Roadmapping Series Break Through: Identify & Solve Future Problems End-Users Care About, this webinar introduces proven Strategic Roadmapping techniques that enable strategic thinkers to envision breakthrough innovation opportunities through the lens of market insights and user experience.
Driving innovation – particularly non-linear innovation – demands that companies possess a deep understanding of the non-obvious problems that will need to be solved in the future.
Gaining this understanding requires that companies scan their external environment, identify future trends, and then envision future problems states from the perspective of the end-user. Such an outside-in view is difficult for successful incumbent firms that already possess a dominant logic about their markets and competitive drivers.