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Part 1: Innovating through disruption: Hershey’s digital transformation journey

To keep up with the retail revolution, digital transformation is key. And for an established enterprise like The Hershey Company, it is no easy feat.

The Hershey Company began its digital transformation journey by launching a major ERP program to modernize the basic process and fundamental operations of its business. The ERP transformation program included projects and workstreams that tied directly into Hershey’s business strategy.

Product Lifecycle Management (PLM) was a key pillar for the organization to enable portfolio management, drive a profitable innovation portfolio and increase productivity. Rewiring business processes to include the right people and functions in the right discussions served as the foundation for success at Hershey.

Join Jeff Schmitz, Hershey Sr. Director of US Commercial Operations, and Nate Forney, Hershey Sr. Manager of Project Portfolio Management and Analytics as they share how:

  • Digitalization enabled a better business process by increasing visibility and improving decisions

  • Governance rigor accelerated the need and advocacy for a digital solution
  • Business partnership throughout design and development amplified adoption with end users

Jeff Schmitz

Senior Director of US Commercial Operations
The Hershey Company

Jeff has over 20 years of process improvement experience across different industries within numerous functional roles. He was recently responsible for US project governance and implementing Project Portfolio Management (PPM) process and tools.

Nate Forney

Senior manager of portfolio process and analytics
The Hershey Company

Nate has experience across supply chain, strategy and process improvement including the design and implementation of Hershey Lean at the largest chocolate production facility in North America. Recently, Nate was responsible for designing business processes within product commercialization and Accolade implementation across North America.

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