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Innovating smart products: A day in the life of a product line owner

This webinar aims to illustrate the conversational nature of innovation management by exploring a day-in-the-life of the owner of a Product Line of smart products. A typical day might involve conversations with higher management regarding goals and targets, with individual Product Managers regarding new features, with Regional Sales Directors on revenue expectations, with Brand Managers on delivery dates, with the Head of Software Engineering regarding cyber security, with the Head of Hardware Engineering on design challenges, with the Chief System Engineer on testing, and with a Plant Project Manager on preparation for manufacturing. Each conversation takes place against a stream of unexpected events, from Covid-19 to a global shortage of chips to a blockage in the Suez Canal to hacking attempts on consumer devices.

Watch as Colin, Huub and Paul explore a selection of these conversations and role-play the dialogues, explore the required shared information and commitments, and examine the governance framework needed to provide the structure and context for successful innovation management.

Learn more about the barriers to smart product development and how to overcome them: download this pocket guide.


About our presenters

Paul Heller

Chief Evangelist

Paul Heller has led technology strategy and product development for Sopheon since 1999. Today, his leadership helps Sopheon’s blue-chip client portfolio achieve high levels of success from their investments in innovation. Paul navigates the technology landscape for both Sopheon and its customers and identifies the business values linked to investments in innovation management systems and processes. He also advises executives on how to be more successful in innovation and regularly speaks and writes about innovation to business audiences.

Huub Rutten

VP of Product Research and Design and co-founder of Sopheon

Huub Rutten has more than 20 years experience in linguistics and language management. Rutten combines his linguistics and information technology (IT) expertise to innovate the use of language management technology within knowledge-intensive business processes.

Colin Tattersall

Product Manager

Colin Tattersall has a background in Computational Linguistics and eLearning and has held a number of positions in the telecommunications and software industries. During almost 20 years at Sopheon, he has worked with many different customers to deploy innovation management solutions in the electronics, chemicals and high-tech sectors. In his current role as Product Manager, Colin is part of the team behind Accolade for Smart Products.

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