The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!

/The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!

The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!

Presented by: Bob Cooper, President, Product Development Institute Inc. and ISBM Distinguished Research Fellow at Penn State University

Do you know what the main drivers of success – the factors that separate winning new products and product innovators from the rest? Most people miss them. Dr. Cooper reveals what these factors are, based on his extensive, widely-published and award-winning research into new product performance and its determinants. Most important, he shows you what you can do to leverage these and boost your own performance. Finally Cooper speaks briefly about his Assessor diagnostic tool that helps you focus on what needs fixing the most in your own business.


What you will learn:

  • See what you can do to implement these best prattles in your own business and your own development proejcts
  • Learn what the five most important drivers of success are in product development – those factors that separate winners from losers most strongly
  • Benchmark yourself – see how to undertake a diagnostic assessment to determine how your business fares versus the best and the average business in terms of these and many other success drivers

Click image above to view short introduction.Complete form below to view full video.

About the Presenter

Bob CooperPresident and Co-founder of Product Development Institute Inc., Best-selling Author, Professor, and Creator of the Stage-Gate® System
Dr. Robert Cooper is President of Product Development Institute Inc., Professor Emeritus, DeGroote School of Business, McMaster University, Ontario, Canada, and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA. Dr. Cooper is a world expert in the field of new product management. He was named ‘The World’s Top Innovation Management Scholar’ in the U.S. publication, Journal of Product Innovation Management (JPIM) and also ‘the quintessential scholar’ in the field of new products, also in the JPIM. He is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and creator of the Stage-Gate® system, now widely used by leading firms around the world to drive new products to market. He has helped hundreds of leading corporations design and implement his Stage-Gate® new products process. He is also the developer of the NewProd® system for screening and diagnosing new product projects. Dr. Cooper is a thought-leader in the field of product innovation management. He’s published over 120 articles in leading journals on new product management. He is twice winner of the prestigious Maurice Holland Award from the Industrial Research Institute, Washington; five times winner of the UK’s award for the best article in the publication R&D Management; and winner of the Hustad Award for Best Paper of the Year in PDMA’s Journal of Product Innovation Management. He is the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written eleven books on new product management, including the best-seller, “Winning at New Products 4th ed” which has become the ‘bible’ for new product development; “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment; “Product Leadership – Pathways to Profitable Innovation”, a must for every executive’s bookshelf; “Lean Rapid and Profitable New Product Development”; “Generating Breakthrough New Product Ideas” and “Product Innovation and Technology Strategy”.
2016-12-14T21:00:37+00:00 September 17th, 2014|