Presented by: Dr. Bob Cooper, President, Product Development Institute Inc. and ISBM Distinguished Research Fellow at Penn State University
Do you know what the main drivers of success – the factors that separate winning new products and product innovators from the rest? Most people miss them. Dr. Cooper reveals what these factors are, based on his extensive, widely-published and award-winning research into new product performance and its determinants. Most important, he shows you what you can do to leverage these and boost your own performance. Finally Cooper speaks briefly about his Assessor diagnostic tool that helps you focus on what needs fixing the most in your own business.
What you will learn:
- See what you can do to implement these best practices in your own business and your own development projects
- Learn what the five most important drivers of success are in product development – those factors that separate winners from losers most strongly
- Benchmark yourself – see how to undertake a diagnostic assessment to determine how your business fares versus the best and the average business in terms of these and many other success drivers
About the Presenter