The Importance of sprint portfolios with Huub Rutten


Huub J.M. Rutten is the VP of Research and co-founder of Sopheon. Throughout his 20 years of experience in linguistics, communication, and innovation management, he has helped manufacturing, insurance, banking, aerospace, chemical, and healthcare businesses modernize their innovation management methodologies and software. Before joining Sopheon, Huub spent 15 years teaching linguistic disciplines and communication skills at various Institutions of higher education and universities in the Netherlands. In addition to his work at Sopheon, he currently serves as an adjunct professor at the European Institute for Public Administration (EIPA), where he teaches European IT politics and strategies.

Today, Huub is back on the podcast to discuss portfolios and how companies can operate in an uncertain business climate and still see success. Huub shares how he was inspired by a quote from the leader of the German Chemical Association about sprint portfolios and marathon portfolios. He offers his thoughts on how leaders can balance the needs of the company in both the short term and the long term. We deliberate on how global events like war affect the supply chain and recommend steps businesses can take to be prepared for those dramatic moments. Huub also explains how data can help you and your team speak the same language.

“The infrastructure that you need as a company should be based on being prepared for the dramatic moment.” - Huub Rutten

This week on Innovation Talks:

  • How to create a balanced portfolio even in difficult financial times
  • How to plan for both short-term and long-term success
  • Why it’s necessary to have both a sprint and marathon portfolio
  • Possible disruptions in the chemical industry
  • The factors that affect supply chain issues
  • The importance of good governance
  • How data organization helps with long-term success

Resources Mentioned:

Connect with Huub Rutten:


This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on FacebookTwitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to and click here.

Join now

Subscribe and be the first to know about innovation management and product development insights.


Page divider image

Join now

Subscribe and be the first to know about innovation management and product development insights.


Footer divider