Innovation Fireside Chat with Greg Coticchia


Greg Coticchia is the President, CEO, and Member of the Board of Directors at Sopheon. He is an award-winning sales leader, market expert, product manager, and business strategist. He has almost 40 years of experience holding leadership positions across organizations and institutions in finance, education, and cybersecurity. Greg is also the Board Director of the Product Development Management Association or PDMA.

Greg joins me today to describe his thoughts on the future of innovation and how Covid-19 spearheaded the technology we will likely use forever. He explains some of the benefits and hindrances of the pandemic as it relates to innovation. He shares his thoughts on sustainability and how it’s directing the course of innovation. Greg also discusses a few examples of companies adjusting to new customer habits.

“Technology isn’t always the right answer. Sometimes, it’s just a change in behavior or process or some other way of achieving the same result.” - Greg Coticchia

This week on Innovation Talks:

  • The future of innovation
  • The benefits and drawbacks to innovation resulting from Covid-19
  • Habits that changed as a consequence of the pandemic
  • How Home Depot addressed their customers’ number one problem
  • Innovations that were direct results of the pandemic
  • Why a lot of B2B companies are in a supply chain
  • How sustainability and innovation work together
  • Examples of innovation with sustainability in mind

Connect with Greg Coticchia:

This Podcast is brought to you by Sopheon

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