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Dr. Huub Rutten's Predictions on how Governance will Affect the Market


Dr. Huub Rutten serves as the Vice President of Product Research and Design at Sopheon and is one of the company’s founding members. He holds a Master’s degree in Applied Linguistics and Literature, Theory of Science, Sociolinguistics, Speech Act Theories, and Language Teaching from the Radboud University in Nijmegen, Nigeria and has worked in the linguistics and language management sector for over 20 years. Prior to working at Sopheon, Huub has worked at several higher education institutes teaching linguistics and communication, including as an adjunct professor at the European Institute for Public Administrations. In today’s episode, Dr. Huub joins me to share his predictions on how governance will affect the market. We discuss why you should shift from being engineer-driven to becoming market-driven and how your company’s governance impacts every aspect of your business. We discuss the importance of creating a governance system and why it’s critical for your governance policies to fit your company’s culture. We discuss the impact of the CEO signing the policies and why it’s crucial for employees to commit to the policies with their CEO. We also discuss how Huub is helping companies create a governance system for their organizations while allowing room for flexibility and agility.

“The system is the face of the governance. Then, you work within the governance.” - Attribution

This week on Innovation Talks:
  • Shifting your company from being engineering-driven to market-driven
  • How governance impacts every aspect of your company
  • Creating a governance system to ensure your company is following your governance policies
  • What the Observer's Paradox is
  • Why it’s crucial for your governance policies to fit your company’s culture
  • How Huub is helping companies create a governance system for their organizations
Resources Mentioned: Connect with Huub Rutten:

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