Bernardo Semadeni is the Director Product Innovation for Sappi Europe. In this role, he ensures the development and market introduction of next-generation paper products and the worldwide technical support of the customers. Bernardo has more than 15 years of experience in R&D, Application Engineering, Quality & Operations. He holds a degree in process engineering from the University of Munich and an MBA from Zurich University. As the leader of a global team, focused on Innovation processes and best practices, Bernardo helps to evolve the way Sappi is doing Innovation.