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Top-down planning: A more streamlined, agile process for NPD

Access to robust, forward-looking portfolio data is the foundation of effective CPG portfolio management. CPG leaders need a more streamlined, agile planning process with data-driven insights that drive resource prioritization. Top-down resource planning is a scalable method to prioritize and fund initiatives across the enterprise.

This pocket guide covers these challenges:

  • Business leaders don’t know if their resources are working on the right things.
  • Too many resources are focused on low value projects and initiatives.
  • Lack of “apples to apples” comparison/prioritization across projects.

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