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Consumer Goods research guide: How leaders can bolster enterprise growth strategies by managing innovation


The consumer-packaged-goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization, supply chain disruption and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate enterprise growth strategies. Many organizations understand that effectively and efficiently managing innovation and NPD are key drivers of organic growth and value creation. But many also struggle to make systematic changes to the innovation process at the enterprise level.

This ebook will cover:

  • Why do new products fail?
  • How digitalization can increase the effectiveness of NPD
  • What is a zero-based approach to Phase-Gate?
  • Smart resource planning to support portfolio impact

Download this ebook to see how to incorporate the right kinds of risk in portfolio planning.

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