Novelis drives sustainable innovation for more customer-centric NPD

Novelis seeks to create a more sustainable world together with its customers. The company is the world’s leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum. The company provides innovative solutions to the beverage can, automotive, aerospace, and high-end specialty markets.

Novelis has aggressive decarbonization goals and recycling strategies, driven by its portfolio investments in new, sustainable products and technologies, and relies on innovation to guide its sustainability strategies and goals. The company needed an efficient, systematic way to make better new product development decisions and ensure the company always has the right resources working on the right portfolio initiatives.

Novelis turned to Sopheon to help create a new, more customer-centric innovation management framework that would enable greater speed-to market and profitability for its sustainable product portfolio investments.


The needs

  • A structured and collaborative process for innovation management
  • Increase cross-functional information sharing
  • Keep sustainability front and center when prioritizing NPD investments

The challenges

  • More “outside the box” new product discovery to solve clients’ challenges
  • Align a heavily matrixed organization and cross-train innovation teams

How Sopheon helped

Sopheon helped innovation at Novelis become more integrated and aligned its new product development vision and organizational goals by accelerating key innovations through resource planning and optimized portfolio prioritization for smarter decision making. Read the case study to see how Sopheon helped Novelis:

  • Achieve approximately $1.2 million per year in increased productivity
  • Coordinate, prioritize, and track initiatives driving towards sustainability goals
  • Improve risk avoidance while supporting each business unit’s innovation momentum and responsibilities with real-time data

What our clients say

“The ability in Accolade to engage interactively with our data and manipulate it in situ is exciting. This will help both our business leaders and technical users gain immediate answers to their questions, which will dramatically increase the speed to decisions. The value of this is enormous.”
Dave MacAdam

Director, Portfolio Management, Novelis

How can we help?

Want to know more about how Sopheon can help your company prioritize sustainability in your NPD strategies and get to market faster with the right mix of products? Schedule a conversation with one of our innovation experts.

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