Looking to build successful products that resonate with your customers? Our eight steps to successful product management serve as your guide. From market research and product roadmap refinement to tracking product health, we provide the key steps that enable you to effectively deliver great products to the right people and outshine the competition.
Eight steps to successful product management
Become the kind of product manager who effectively builds the right products for the right customer by following these key steps.
1. Know your purpose
Know why your company exists and why your product matters to your customer.
2. Map personas
Work with prospects to understand and define the personas including their needs, motivations and barriers.
3. Define activities and features
Work with prospects to identify and specify the various tasks, functions and characteristics a product should have.
4. Prioritize work and options
Map proposed solutions by the value they offer and the effort required to complete them.
5. Align activities to goals and KPIs
Identify and prioritize tasks that will help you rapidly achieve the product’s goals and KPIs.
6. Plan release and roadmap
Create a timeline for product evolution and release of features to align with strategic goals.
7. Track product health and KPIs
Monitor and measure the engagement, satisfaction, revenue, market share and other KPIs of your product over time.
8. Communicate with team and stakeholders
Establish and maintain effective communications with cross-functional teams and senior executives.