Ulrike Laubner-Kelleher is a product management consultant and published author with over 20 years of experience advising companies of all sizes on how to successfully and efficiently bring their products to market. She empowers product managers and their teams with cutting-edge knowledge through training, masterclasses, and one-on-one mentoring. She has worked with over 100 companies, including UBS, ABL, RRC-Power Solutions, Elementar, Bystronic, Milwaukee Tools, JP3, and Scotiabank. Her mission is to bring better products to market more quickly by enabling product managers to impact their industry through customer-centered product creation. Ulrike's proprietary Red String Method helps companies become industry leaders by empowering teams through advanced product management know-how, creating skilled product managers, and fostering great inter-departmental team collaboration. The Red String Method has helped Ulrike's clients speed up time-to-market, make market-based decisions, and improve profitability by 30% or more. Her latest book is Powerful Communication for Product Managers.
Today, Ulrike joins me to discuss how she started her career 20 years ago and became a product manager before the profession had a label. She shares the most significant challenges product managers face and how she has helped companies refine innovation to be more successful. We discuss how business leaders can support product managers and outline the education, mentorship, and other resources product managers need to do their jobs properly. She emphasizes how marketing is often forgotten in the product development process, why the process is expected to be completed in just four weeks, and how product managers can ensure that everyone is on the same page with her Red String Method. Ulrike also breaks down how data should flow to support the product launch, prevent tasks and information from falling through the cracks, and ultimately achieve balance in the company.
"You cannot have a process without people and cannot have a product without people." - Ulrike Laubner-Kelleher
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