When a brand as storied as Land O’Lakes talks marketplace transformation, the company’s knowledge and experience reveals a deeper understanding of how consumers eat, shop and build brand loyalty.
A 100-year-old farmer-owned cooperative like Land O’Lakes has seen tremendous change in their industry. There is fundamental change happening today in the food industry, not just in how consumers are making food decisions but in every aspect of the market, from retail grocery to ingredients to supply chains.
With plans for new dairy food products constantly in process, the company needed to prepare its innovation management function for a new paradigm in food manufacturing, one where digitalization can help companies plan and execute new product launches with less risk and greater visibility than ever before.