Olives are among the world’s most treasured delicacies. For a company that grows and harvests the California olive crop, helping family farmers develop their own ranches and convert previously unusable acreage into olive orchards is an ongoing priority.
The company takes a modern approach to agricultural technology. Its community of farmers prioritize the land and natural resources. But without a unified view and efficient process for new product development, the company was falling behind competitively. The company needed to be first to market with their innovative new products and expand into new markets and food product sectors.
After choosing Sopheon, the company seized an opportunity to transform its NPD processes and operationalize new tools for better collaboration and decision-making.