For the world’s largest chemical company, innovation has been a guiding principle for more than 150 years. With more than 100,000 employees worldwide, BASF is a market and research leader in the chemical industry.
Having a strategic approach to new product innovation is always an essential component for growth. To achieve its goals, BASF needed to control the innovation chain, automate its processes and align product initiatives with portfolio management. Greater transparency would allow its global innovation practitioners to track and manage innovation work and progress toward goals and milestones.