Blog Post Banner

Can we apply JTBD to improve our innovation processes?

Innovation and product professionals have a lot to worry about to drive the innovation and product lifecycle from initial strategy through to retirement.

In this webinar, Sopheon CPO Mike Bauer dives into the ‘Jobs to Be Done’ methodology and reviews how innovation and product lifecycles can be more efficient and supportive to the work of innovation professionals.

By using this approach, this presentation looks at the jobs that make up managing innovation over its lifecycle, using as a backdrop the development of a new smart product – where software, hardware, and manufacturing come together to produce a hybrid product. This trending topic talk was hosted online by Innov8rs.

To learn more about the process of product management, listen to this episode of the Innovation+Talks podcast.

About the presenter

Michael Bauer

Chief Product Officer

Mike Bauer joined Sopheon as Chief Product Officer in February 2021. As a proven leader known for steering cross-functional organizations in bringing successful new products to market, he mentors and accelerates Sopheon’s SaaS solutions. Mike has his BSEE from Ohio State University and his MBA from Harvard Business School.

Join now

Subscribe and be the first to know about innovation management and product development insights.


Page divider image Footer divider