Transforming the Front End of Innovation: A Kimberly-Clark Case Study

/Transforming the Front End of Innovation: A Kimberly-Clark Case Study

Transforming the Front End of Innovation: A Kimberly-Clark Case Study

Presented by: Cor Bosselaar, Director of Global Innovation Capabilities and Processes At Kimberly-Clark

Kimberly-Clark is on a multi-year journey to improve its results from innovation. Like many consumer goods companies, one of their biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem -- it was the quality.

In this on-demand webinar, Cor Bosselaar, Director of Global Innovation Capabilities and Processes at Kimberly-Clark, explores how the company dramatically improved idea and concept development with a central, global collaboration process and tool from Sopheon and Kalypso.

Hear how Kimberly-Clark is:

  • Linking front-end processes and the insights uncovered in consumer research
  • Multiplying the business value of good ideas by increasing their reuse across countries, regions, or brands
  • Leveraging and building upon key learnings from the company's past -- without reinventing them
  • Adopting repeatable, consumer-centric processes for idea and concept development that are continuously improved

Click image above to view short introduction. Complete form below to view full video.

By submitting your details, you agree to us processing your information in accordance with our privacy notice.

Speakers

Cor BosselaarPortfolio Leader, Kimberly-Clark
Gale FoggSenior Manager, Kalypso; formerly of Procter & Gamble
Bryan SeyfarthDirector of Product Strategy, Sopheon
Colin SpeakmanManager, Kalypso
2019-06-20T08:12:14-05:00May 3rd, 2012|