Transforming the Front End of Innovation: A Kimberly-Clark Case Study

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Transforming the Front End of Innovation: A Kimberly-Clark Case Study

Presented by: Cor Bosselaar, Director of Global Innovation Capabilities and Processes At Kimberly-Clark

Kimberly-Clark is on a multi-year journey to improve its results from innovation. Like many consumer goods companies, one of their biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem -- it was the quality.

In this on-demand webinar, Cor Bosselaar, Director of Global Innovation Capabilities and Processes at Kimberly-Clark, explores how the company dramatically improved idea and concept development with a central, global collaboration process and tool from Sopheon and Kalypso.

Hear how Kimberly-Clark is:

  • Linking front-end processes and the insights uncovered in consumer research
  • Multiplying the business value of good ideas by increasing their reuse across countries, regions, or brands
  • Leveraging and building upon key learnings from the company's past -- without reinventing them
  • Adopting repeatable, consumer-centric processes for idea and concept development that are continuously improved

Click image above to view short introduction.
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Speakers

Cor BosselaarPortfolio Leader, Kimberly-Clark
Gale FoggSenior Manager, Kalypso; formerly of Procter & Gamble
Bryan SeyfarthDirector of Product Strategy, Sopheon
Colin SpeakmanManager, Kalypso
2016-12-14T21:01:50-06:00 May 3rd, 2012|