If you're looking to create products that truly resonate with your customers, then interviewing them is a must. By gaining a deep understanding of their pain points and how your product impacts their lives, you can build a level of customer empathy that translates into products they're excited to use and recommend to others.
But what's the best way to conduct these interviews? Is there a one-size-fits-all approach, or should you customize your interview style to specific customer segments? And how can you ensure that you're conducting interviews efficiently and effectively, so you can build a habit of continuous customer interviews?
To help answer these questions, Product Coffee gathered a roundtable of experienced product management practitioners, including Sopheon's Ruth Yeh, to share their real-world examples, tips, and tricks for conducting successful customer interviews.
By tuning in, you'll learn how to create a tailored approach to customer interviews that yields actionable insights and builds stronger customer relationships.