Upcoming webinar, hosted by Sopheon and World Trade Group, to concentrate on applying new leading practices to improve innovation performance within food, beverage and consumer goods organizations.

MINNEAPOLIS and LONDON—February 13, 2013—Sopheon, the international provider of software, expertise, and best practices for Enterprise Innovation Performance, announced they will be presenting a thought-provoking webinar to discuss the new leading practices in innovation for food, beverage and consumer goods organizations.

The webinar will take place in partnership with World Trade Group (WTG), featuring Sopheon’s Director of Consumer Goods, Bryan Seyfarth, Ph.D., leading the session titled: “Innovating on Innovation: New Leading Practices in Food, Beverage and CPG Innovation for 2013”.  Mr. Seyfarth has worked closely with consumer goods organizations concerning innovation for a number of years, and is an acknowledged expert on product development process optimization for consumer goods organizations, contributing to publications such as CGT and Retail Leader.

This webinar will outline a set of new leading practices that should be a priority for any food, beverage or CPG firm as they focus on achieving sustainable market differentiation through innovation.  Topics to be discussed include:

  • Defining the four key areas of the innovation lifecycle.
  • New emerging practices in each of the key areas that leading companies are using to differentiate themselves from competitors.
  • Real-world examples of how these practices are being applied in the market by consumer firms.


New Leading Practices in Consumer Goods Innovation

Presenter Bryan Seyfarth Ph.D., Director of Consumer Goods at Sopheon, stated:

“Organizations increasingly turn to improving innovation performance as a driver to reach strategic goals and drive sustainable, profitable growth.  The practices supporting innovation are changing, and understanding how to apply these new leading practices is crucial for companies. In this practical session, I look forward to sharing with professionals some tips on they can achieve results through improving innovation performance.”

Participants in this webinar will gain insight into the tactical application of these new leading practices.  With this session, expect to learn how to define innovation plans, maximize the value of the front-end of innovation, define and implement more flexible gated processes, and increase the speed and impact of decision-making.

“Innovating on Innovation: New Leading Practices in Food, Beverage and CPG Innovation for 2013” is a complimentary webinar presented by Sopheon, in partnership with World Trade Group.  The webinar will take place on Wednesday, February 20th at 9:15 CST, 10:15 EST and 16:15 CET (Central European Time).  Further information and registration is available here.

Print Friendly, PDF & Email