Bryan Seyfarth, PhD, Sopheon Director of Consumer Goods, has written “Lifting the Lid on Food Innovation: How Digitalization Can Help” which was published by Manufacturing.net.
Food and beverage innovation is a constant demand, even for the well-organized enterprises. When it comes to getting innovation right, the stakes are extremely high; failure rates for new food and beverage products have climbed to as high as 80% in recent years.
How can food and beverage companies continue to make innovation a priority, while guarding against the vagaries of the industry that can torpedo the smartest strategies and greatest ideas? By digitalizing innovation processes and eliminating roadblocks to alignment, visibility and collaboration.