Sopheon’s New Branding Reflects World-Class Innovation Solutions
MINNEAPOLIS and LONDON—September 10, 2014—Sopheon, the international provider of software, expertise, and best practices for Enterprise Innovation Performance, announced a major refresh of its branding. This new branding is designed to better convey Sopheon’s mission and innovative world-class software, services and best-practices solutions for innovation management and new product development (NPD).
Dialogue and Partnership: Starting with a redesign of the logo which projects a professional yet familiar presence. The refreshed logo has a harmonious shape with a background narrative that reinforces the company’s mission through a positive interplay representing Sopheon’s interactions with customers – beginning with a dialogue, coming together for discussion and collaboration, and partnering to form the unified “S” representation.
Your Partner for Innovation Performance: The new tagline “Your Partner for Innovation Performance” reflects Sopheon’s mission to work closely with our customers by providing world-class innovation solutions that help them to achieve exceptional long-term growth and profitability through sustainable innovation.
One Sure Direction: The new branding includes a brand language graphic that represents how Sopheon’s Accolade solutions convert data into dynamic innovation and NPD investment decision-making capabilities and insights that help customers move in one sure direction – confidently, purposefully and intentionally. Information “on the move”, as it journeys forward to achieve its ultimate goal for our customers, which is their exceptional long-term growth and profitability through sustainable innovation.
Contemporary Look-and-Feel: The new branding includes a new color palette and contemporary designs for collateral and materials including datasheets, case studies, whitepapers, eBooks, presentations as well as other media.
Mike Frichol, VP of Global Marketing, commented on the new branding; “We engaged the entire company in this process starting earlier this year, and it’s exciting to see all the input and ideas come to fruition in a new dynamic, bold and refreshing rebranding for Sopheon. The previous branding served Sopheon well for many years and we believe all the elements of this rebranding will serve the company well for many years to come.”
The new branding is being introduced globally today, but the company will be judicious in avoiding unnecessary costs as the various elements are implemented over time.
Sopheon and Accolade are trademarks of Sopheon plc.