CGT Magazine’s Readers’ Choice Recognition Based on Number of Manufacturers Using Company’s Software and Satisfaction Ratings
MINNEAPOLIS and LONDON-Feb. 16, 2012-Sopheon, the international product lifecycle management software and services company, announced today that it has again been named one of the top ten suppliers of new product development and introduction (NPDI) solutions to manufacturers in the consumer goods sector. The recognition is based on a survey of senior-executive readers of CGT (Consumer Goods Technology) magazine. It reflects the number of consumer goods (CG) companies using Sopheon’s enterprise innovation management and services and their level of satisfaction with those solutions. This is the second consecutive year that Sopheon has been voted to the Top-10 list in the NPDI category.
CGT’s Readers’ Choice poll is designed to identify the solutions and services most highly valued and widely used by consumer goods manufacturers across 10 solutions areas. Participants are asked to name the provider they currently use in each applicable category and rate their experience with those suppliers. Executives from more than 100 consumer goods companies participated in the 2012 survey.
Consumer goods manufacturers use Sopheon’s software to implement their product innovation strategies and to increase the revenues and profits generated by innovation initiatives. The company’s Accolade® solution enables end-to-end innovation management, including innovation planning, idea development, innovation process management, in-market product management and product portfolio management. More than 35 percent of Sopheon’s current customers are in the consumer goods sector. Among them are many of the largest and most innovative companies in the industry, including such well-known brands as PepsiCo, Heinz, SABMiller, Electrolux, Beiersdorf, Owens Corning, Dr Pepper Snapple Group, Freudenberg, Land O’Lakes and Rich Products.
“CGT’s Readers’ Choice recognition is particularly meaningful to us because it is based on the uncensored opinions and the actual, day-to-day experiences of our customers,” said Bryan Seyfarth, director of product strategy for Sopheon. “We’re gratified, of course, by the high number of consumer goods manufacturers using our innovation management solutions. But we’re also excited about the implications of this success for our ongoing advancement of industry-specific best practices and differentiated product offerings that continue to elevate the value Sopheon is able to bring to the CG market. One example is the way in which Sopheon and some of its consumer goods customers are currently working together to use Accolade to push the envelope in the area that Gartner refers to as insight-driven product marketing. We will be introducing clear evidence of the results of these efforts in the months ahead.”
For more information on CGT’s 2012 Readers’ Choice Awards, visit www.consumergoods.com.
Accolade® is a registered trademark of Sopheon plc. All other trademarks and registered trademarks are the sole property of their respective owners.