Presented by: Dr. Sven Schimpf Researcher/Consultant and Hans-Cristian Eppich Director Business Development at Sopheon

Roadmapping is a highly undervalued methodology that helps companies to be more successful when launching new products.

Current research from the Fraunhofer Institute for Industrial Engineering IAO, one of Europe’s leading institutions for applied research, shows that only 15% of companies surveyed use dedicated roadmapping software effectively to meet their Roadmapping and Strategic Planning needs. This explains the primary Roadmapping challenges most companies face:

  1. A lack of holistic understanding across the enterprise about the roadmaps that are created
  2. A shortage of dedicated resources to create and maintain roadmaps
  3. An absence of systematic structured processes for establishing roadmaps as a guideline for strategic planning

Watch this video to learn more from Dr. Sven Schimpf, a recognized researcher and consultant with the Competence Center, R&D Management of Fraunhofer IAO and Sopheon's Hans-Cristian Eppich about:

  • Fraunhofer's research findings into Roadmapping as a strategic planning tool
  • How leading companies remove uncertainty from their planning and get more value from their existing pipeline with living roadmaps that are created and supported by cross-functional, enterprise software.

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenter

Dr. Sven SchimpfResearcher/Consultant
Dr. Sven Schimpf has served as an interdisciplinary researcher and business consultant at the Fraunhofer Institute for Industrial Engineering (IAO) Competence Center for R&D Management since 2002. Dr. Schimpf holds a Masters in International Management in Germany and France, and a PhD in Engineering from the University of Stuttgart. He has been involved in numerous national and international research and consulting projects, helping companies from different sectors to improve their R&D strategies, processes and organisation. His key interest is in the area of Strategic Technology and R&D Management, and especially in the identification, assessment and organisational integration of disruptive technological developments.

Hans-Cristian EppichDirector Business Development at Sopheon
Hans-Cristian is Director Business Development at Sopheon, an international provider of software, expertise, and best practices for enterprise innovation performance.

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