Achieving Agility in Consumer Goods Innovation

By Bryan Seyfarth, Director Consumer Goods, Sopheon

Today’s food, beverage and CPG manufacturers face a turbulent and daunting market environment. Dramatically shifting consumer preferences, demographic changes, new paths to distribution, and new technologies mean consumer firms are more challenged than ever to keep up. However, one [...]

August 18th, 2015|

Innovation Club U3

In a prior role, I was responsible for leading a bottom-up innovation program at a large Fortune 50. Although I had top level support, the culture of the company at the time was such that the initiative was structured to be bottom-up. I had to [...]

June 16th, 2015|

Dream Beyond the Here and Now to Innovate

One of my favorite quotes is from Albert Einstein:

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” – Albert Einstein

I live [...]

May 19th, 2015|

Innovation and New Product Development (NPD) Q&A with Bob Cooper

During a recent webinar titled The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong! with Dr. Robert Cooper, President of the Product Development Institute Inc., he fielded a number of audience questions. Bob is also the creator [...]

March 17th, 2015|

R&D Spend Does Not Equate to Being Innovative

The Annual Global Innovation 1000 Study by Booz & Company includes a list of the companies with the highest R&D spending. Forbes magazine did investment related research into these top R&D spenders and concluded that contrary to popular belief, companies that spend more on [...]

February 17th, 2015|

The Misdirected Guidance of “Portfolio Balance”

Here is a simple message for all NPD and R&D managers and likewise for all Chief Innovation Officers.  This message is especially important for PMO’s with responsibility for analyzing a path forward for portfolios of new product development projects. [...]

January 20th, 2015|

Are you Innovating or Renovating?

I have seen several research studies over the past couple of months about the decline of new-to-world and new-to-market products with a corresponding increase in incremental product improvements, product line extensions, and packaging changes. That begs the question – what should we consider as innovation?

Is [...]

December 16th, 2014|

Is Marketing Innovation Part of Your NPD Innovation?

A recent Forrester Research survey shows that only 11% of marketers have budgets specifically designated with allocations for marketing innovation. The research also found that the majority of companies, almost half of which have over $1 billion in annual revenues, are still in the early [...]

October 21st, 2014|

Link Strategic Planning & Innovation via a Theme-Based Approach

An organization’s innovation efforts become more efficient and effective if they are tied to the company’s strategic planning process.  Linking the two processes, however, is easier said than done. How can companies use their strategic plans to guide innovation? One way to do this is [...]

September 16th, 2014|

Roadmaps and Scorecards as Innovation Tools

In my current position, I work across Europe helping my clients implement strategic business processes. I analyze clients’ product development and innovation processes and make recommendations to help them improve. Two tools that I often recommend using are roadmaps and scorecards. Both can be used [...]

March 18th, 2014|