Read part of the Q&A session between Dr. Robert Cooper and webinar attendees from The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!
Dr. Robert Cooper discusses when to begin tracking concept success versus project success.
Based on Dr. Robert Cooper's, President of the Product Development Institute Inc., broad and deep knowledge, he responded to a number of audience questions during the recent webinar, "The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!"
Shhhh, there is a dirty little secret in idea management: just because you build and run idea campaigns doesn’t mean you’ll find good ideas.
At every step in the innovation process, other people and their ideas are needed to help raise your idea into an innovation. It truly takes a village.
An argument for positive reinforcement during idea campaigns.