Stop creating! Start innovating! 10 Steps to Take Your Idea from Killer Concept to the Next Big Thing

2018-05-02T15:53:24-05:00June 20th, 2016|

Best-practice companies focus on the quality of high-value ideas, not just the quantity of the ideas. More selective decision-making around which ideas enter your pipeline can generate twice as much revenue from new products.

Innovation and New Product Development (NPD) Q&A with Bob Cooper – Part Two

2018-05-02T16:18:25-05:00November 11th, 2014|

Read part of the Q&A session between Dr. Robert Cooper and webinar attendees from The Five Most Important Drivers of Success in Product Innovation – That Most People Get Wrong!