Presented by: Johan Skåntorp Vice President Global Product Planning Electrolux Floor Care and Small Appliances
Three years ago, Electrolux, the world’s leading manufacturer of household appliances, instituted a series of steps to change the organizational culture from being engineering-driven to truly customer-focused. The company now uses a series of innovation metrics to measure unmet consumer needs and how well new products meet them; how products are developed and launched; and whether the right product and marketing managers are in the right functional positions to support these larger initiatives.
In this online event, Johan Skåntorp, Vice President Global Product Planning for Electrolux’s Floor Care and Small Appliances division, will share what his organization is doing to examine the total business impact of its innovation initiatives, including how bottom-up portfolio management supports top-down business goals and the importance of evaluating the future product portfolio using direct, quantifiable measurements to determine projected growth from new products.
After this Webinar, you will know how to:
- Streamline your processes for developing new products to increase your return on innovation and improve profit margins
- Implement step changes that can dramatically impact your organization, such as knowing WHICH products to develop and WHY
- Develop products that build on global platforms to drive down cost and lead to quicker time-to-profit
- Identify collaborative tools that can assist in speeding process maturity in your organization
Click image above to view short introduction. Complete form below to view full video.
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