Companies are increasingly investing in organic growth--and good ideas are the lifeblood of any organization aiming to create value through new products or services. As a result, finding ways to achieve real and sustained innovation is becoming ever more critical. The key to sustained innovation is having a defined process for collecting, identifying, and selecting the most commercially promising ideas and developing them into new products or services.
This paper describes how some of today’s leading innovators are improving the way they generate, capture, store, evaluate and screen their most valuable ideas and feed them into a structured new product development process.
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