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Innovation isn't just ideation


I'm sure you have heard yourself, or a friend say they have a great idea for an invention. Or maybe just an abstract idea of a 'need' for something – an observed gap in the market, if you will. But then, somewhere along the way, you see that gap filled, and you think, 'Why didn't I DO that? I THOUGHT of it first.' Well, ideas are nothing if you don't do something about them, and in the world of innovation, ideation is the first step for those who do decide to make their idea a reality. But the idea is only the beginning of this journey, and you need good processes to make it a reality. In this episode, I dispel the misunderstanding that innovation is only about ideation, although ideation is the cornerstone of innovative product development. I discuss the three stages of successful innovation that begin with an idea that goes through a tough journey to become a real tangible product. I reveal the importance of execution when bringing that product to market. I also discuss how all three stages have different challenges and how each company will find one stage more challenging than another.

"The hard work is to get from the ideas outside to final products at the end. And maybe that's the hardest part of Innovation that some might say that Ideation is the hardest part. Well, let's just say it's all hard. – Paul Heller

"In some companies, the hardest part might be developing the product. In other companies. The hardest part might be launching the product." – Paul Heller

"Once I've got an idea - let's say an idea for a product - I've got to create it. I've got to realize it. I've got to bring it to fruition." – Paul Heller

"We have to take that new idea. We have to create it. Realize it. We have to execute. We have to deliver it. We have to make it real. We have to make our customer successful." – Paul Heller

This week on Innovative Talks:
  • Why an idea is nothing without the process of innovation
  • Ideation as the beginning of the innovation journey
  • Why realization is all part of making an idea a 3-dimensional reality
  • How the execution of the innovation process will affect the success of a product
  • The challenges of Innovation processes
Connect with Paul Heller:

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