Michael has more than 25 years of experience in the software industry. For the past 15 years, he has focused on Innovation Management and methodologies for creative and innovative new product development. He works with Fortune 500 companies mainly in the automotive, consumer products and food markets. Michael is located in the automotive hotspot in South Germany where major automotive manufacturers and suppliers are located. With his role as Business Development Director, he is responsible for growing the automotive vertical for Sopheon.