Sopheon CTO Paul Heller, leader of corporate technology strategy, product strategy and technology architecture at Sopheon since 1999, was featured in Forbes Community Voice with his article "What Great New Product Development Looks Like." Paul is a member of the Forbes Technology Council, a group of "elite CIOs, CTOs and execs who offer firsthand insights on tech and business."
I was recently asked by a client to provide a vision statement as to what a great new product development (NPD) capability and process look like. This question, simple as it is, gave me pause. Firstly, because I had not thought about NPD in this way. Secondly, because there are so many answers to it.
Yet, having a clear vision of NPD process provides an aim for progressive improvement and refinement. Whatever we say about our NPD processes now, we can be sure that we will say something different in the future. Both business strategy and information technology (IT) systems capabilities continually drive change in our methods of developing and bringing our products to market.
Do I dare take a moment now to try to answer the question of what great NPD looks like? Yes, because while the exact wording is not so important, the concepts are critical. I began by thinking about those concepts and quickly came up with a list.