Overcoming Barriers to Sustainable Market Differentiation: Making Product Portfolio Management Real

/Overcoming Barriers to Sustainable Market Differentiation: Making Product Portfolio Management Real

Overcoming Barriers to Sustainable Market Differentiation: Making Product Portfolio Management Real

Implementing an effective product portfolio management process is a challenge. Yet, this process is a critical business discipline that enables the governance of projects entering the development pipeline. Organizations that excel at managing their portfolios launch products on time and within budget – resulting in as much as a 19% increase in profits.

To achieve these objectives, organizations require a sustainable product portfolio management process that defines how they collect portfolio data, prioritize projects, and communicate the decisions across the organization. This paper introduces five key portfolio management principles and provides a framework for designing and implementing a portfolio management process that drives sustainable growth for the future.

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2018-05-16T09:49:56+00:00 August 6th, 2013|
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