Implementing an effective product portfolio management process is a challenge. Yet, this process is a critical business discipline that enables the governance of projects entering the development pipeline. Organizations that excel at managing their portfolios launch products on time and within budget – resulting in as much as a 19% increase in profits.
To achieve these objectives, organizations require a sustainable product portfolio management process that defines how they collect portfolio data, prioritize projects, and communicate the decisions across the organization.
This paper, the second in a series dealing with how to surmount barriers to sustainable market differentiation, introduces five key portfolio management principles and provides a framework for designing and implementing a portfolio management process that drives sustainable growth for the future.