Overcoming Barriers to Sustainable Market Differentiation: Making Product Portfolio Management Real

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Overcoming Barriers to Sustainable Market Differentiation: Making Product Portfolio Management Real

Implementing an effective portfolio management process is a challenge. Yet, this process is a critical business discipline that enables the governance of projects entering the development pipeline. Organizations that excel at managing their portfolios launch products on time and within budget – resulting in as much as a 19% increase in profits.

To achieve these objectives, organizations require a sustainable portfolio management process that defines how they collect portfolio data, prioritize projects, and communicate the decisions across the organization. This paper introduces five key portfolio management principles and provides a framework for designing and implementing a portfolio management process that drives sustainable growth for the future.

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2016-12-14T21:01:19+00:00 August 6th, 2013|