New Product Forecasting and Risk Assessment

/New Product Forecasting and Risk Assessment

New Product Forecasting and Risk Assessment

New product professionals have to deliver new product forecasts and risks appraisals to senior management, both for business case evaluation and portfolio management inclusion. To do this effectively, managers need to understand how to execute unique elements of new product forecasting and risk assessment, especially compared to typical "best guess" methods.

This webinar presents the challenges of both new product forecasting and risk assessment, their deep relation to one another, key approaches and best practices towards successfully conducting them.

This webinar explores insights for delivering and managing new product forecasts and risk assessments, and to lay out a clear path for improving and delivering these important new product measures.

Presented by: Ken Kahn, Director of Virginia Commonwealth University's da Vinci Center and Paul O'Connor, Founder/Managing Director, The Adept Group

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About the Presenters

Ken KahnDirector of Virginia Commonwealth University's da Vinci Center
Ken Kahn is a well-recognized expert and top scholar in the field of innovation management and market forecasting. Now a marketing professor at Virginia Commonwealth University, he is also Director of the University’s da Vinci Center, which offers a variety of programs in product innovation and venture enterprise creation.

Paul O’ConnorFounder/Managing Director, The Adept Group
As the founder and managing director of The Adept Group, Paul will share insights based on 30+ years of helping product development organizations improve their productivity. A leading voice in the discipline of product line roadmapping, Paul is widely published, teaches a wide range of master courses and workshops, and is a frequent speaker at professional organization meetings and corporate seminars.

2019-06-24T16:24:44-05:00December 11th, 2014|