New product professionals have to deliver new product forecasts and risks appraisals to senior management, both for business case evaluation and portfolio management inclusion. To do this effectively, managers need to understand how to execute unique elements of new product forecasting and risk assessment, especially compared to typical "best guess" methods.
This webinar presents the challenges of both new product forecasting and risk assessment, their deep relation to one another, key approaches and best practices towards successfully conducting them.
This webinar explores insights for delivering and managing new product forecasts and risk assessments, and to lay out a clear path for improving and delivering these important new product measures.
Presented by: Ken Kahn, Director of Virginia Commonwealth University's da Vinci Center and Paul O'Connor, Founder/Managing Director, The Adept Group