Presented by: Reid Paquin, Research Analyst, The Aberdeen Group
Innovation has become critical to the long-term health of a business. For an industry like High Tech this is especially true as their customers demand feature-rich products.
While this push to more complex products helps to differentiate competitors; it also results in companies being forced to make trade-off decisions between three important factors – speed, cost, and quality.
Developing and bringing these new products to market can be one of the riskiest bets a High Tech company can make. Managing that risk can no longer be solely the job of senior executives - it takes a collaborative effort by all stakeholders to be successful.
Join Aberdeen and Sopheon to learn how the High Tech industry can successfully mitigate the many risks in the New Product Development & Introduction (NPDI) lifecycle. This video explains how leading companies in the High Tech industry are first to market with innovative products at competitive prices.