In the previous webinars of this series, business leaders from The Hershey Company and Hain Celestial spoke to their experience in transforming their innovation processes and portfolios with digital technology, and the positive business results they have achieved in doing so.

This webinar will synthesize these two previous webinars by providing concrete, real-world illustrations of the concepts articulated by Hershey and Hain Celestial. Three of Sopheon’s own domain experts in Consumer Goods Innovation will speak to their experiences in digitalization and transformation for a broad set of Sopheon’s CPG clients and share how these best practices might be applied in other consumer firms. They’ll drill-down and provide specific examples that further articulate opportunities for improvement available to the entire consumer goods industry, including:

  • How consumer firms are leveraging new, agile-like, and highly visual methods of investment decision-making

  • Real-world strategies of how to streamline the cross-functional “business layer” of the product lifecycle

  • Tips for how to drive adoption and show “what’s in it for me” by enabling system-wide cross-functional efficiencies at the team member and team leader level

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenters

Bryan SeyfarthDirector Consumer Goods, Sopheon
Bryan is the consumer goods segment leader for Sopheon's Accolade solution suite. Bryan is an acknowledged expert on product development process optimization for consumer goods manufacturers. His perspectives and analysis have appeared in such publications as CGT and Retail Leader, and he is a frequent conference presenter. Bryan has advised consumer goods companies throughout the world on the use of innovation best practices to improve new product output and financial success.

Brad EbyClient Account Executive
Brad has 25 years of experience working with automotive, high tech, and other discrete manufacturing companies in new product development and process improvement. In addition, Brad has experience in the consumer goods industry assisting companies in leveraging technology to improve innovation and new product development performance and efficiency.

Arvo LepaseppPre-Sales Business Consultant Sopheon
Arvo Lepasepp is a Pre-Sales Business Consultant within Sopheons’ Sales Organization. His responsibility is to provide innovation, product and business consulting expertise. The Pre-Sales Business Consultants are responsible for gaining a deep understanding of the innovation maturity and business requirements, and developing phased implementation plans. Educated at the University of Minnesota and the University of St. Thomas with an MBA degree, Arvo started his career working for a major U.S. based bank as a member of an implementation team responsible for converting this financial institution to a new trust accounting system. Over the next 25 years, he has held various positions within the financial services industry – with each position heavily involved in the sale, implementation and support of enterprise grade software applications. In 2016, he moved on to Sopheon to help support our customers innovation management initiatives.

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