CPG innovation: The price of failure and the promise of success

Failed product launches that don’t live up to revenue projections can have dire downwind implications for Consumer Packaged Goods organizations. Getting the right products to market in the right time frame is critical to improving initiative success rates and building market share.

Do any of these sound familiar?

• Not achieving growth plans
• Not meeting NPD commitments
• Missing market predictions and financial targets
• Failing to deliver on product development milestones
• Bringing products to market late and missing retailer commitments
• Not achieving desired product success rates

If so, contact us and we'll put you in touch with an innovation expert so you can start hitting launch dates and boosting product success rates.

CPG INNOVATION RESOURCES

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Infographic: CPG Innovation: The Price of Failure and the Promise of Success