CPG innovation: The price of failure and the promise of success
Failed product launches that don’t live up to revenue projections can have dire downwind implications for Consumer Packaged Goods organizations. Getting the right products to market in the right time frame is critical to improving initiative success rates and building market share.
Do any of these sound familiar?
Not achieving growth plans
Not meeting NPD commitments
Missing market predictions and financial targets
Failing to deliver on product development milestones
Bringing products to market late and missing retailer commitments
Not achieving desired product success rates
If so, contact us and we'll put you in touch with an innovation expert so you can start hitting launch dates and boosting product success rates.