Improving Decision-Making in Gate Meetings – The Right Data, People and Processes to Deliver Value

/Improving Decision-Making in Gate Meetings – The Right Data, People and Processes to Deliver Value

Improving Decision-Making in Gate Meetings – The Right Data, People and Processes to Deliver Value

Presented by: Gabriela Bonadonna, Innovations & New Business Development at Land O'Lakes &
Rosemary Pennington, Marketing Innovation Foodservice at The J.M. Smucker Company

Successfully executed gated processes can help bring a company's innovation strategy to life, contributing significantly to revenue growth and competitive differentiation. However, execution of gated processes can be filled with challenges that can lead to confusion within innovation teams, inconsistent decision making and product launch deadlines to be missed. Nielsen research shows that companies with effective, rigid gated processes average an astonishing 130% more in new product revenue - successful execution at this level has a real impact on performance and growth.

Gate meetings are an essential part of leveraging gated processes, yet are often wrought with emotion, personal preference and lack of stakeholder involvement. In your own organization, how can you make sure gate meetings are efficient and contribute effectively to the decision-making process? Hear from two innovation professionals at leading consumer goods firms as they share their experiences in transforming processes to get the most from gate meetings and gated process execution.

During this 75-minute session, you will learn:

  • Tips and tricks from your peers in the consumer goods industry for making the most of gate meetings
  • Highlight the type of data required to inform decision-making
  • The practices used to successfully transform gate meetings to improve effectiveness, and the results companies have experienced
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About the Presenters

Gabriela BonadonnaLand O’Lakes, Innovations & New Business Development
Manager of Innovations and New Business Development for Land O’Lakes Dairy Foods division where she’s responsible for driving product growth for the cooking platform. She possess over 20 years of experience in Marketing and Strategic Brand Management. Prior to Land O’Lakes, Gabriela held roles at Nestlé Health Science and Medtronic.

Rosemary PenningtonThe J.M. Smucker Company, Marketing Innovation Foodservice
Marketing Innovation Leader with extensive expertise in Product Lifecycle Management and Customization of Innovation processes. She is currently a Marketing Innovation Leader for the JM Smucker Company focused on the Foodservice Business. She has held prior leadership positions in Innovation Management, Manufacturing, Quality Assurance, Regulatory, Marketing and Research & Development for the HJ Heinz Company. She is known as a thought leader and has provided strategic leadership in pipeline development and project portfolio prioritization to drive execution across numerous key projects. Rosemary has more than 25 years of industry experience.
2019-06-20T10:12:25-06:00May 15th, 2014|