Presented by: Gabriela Bonadonna, Innovations & New Business Development at Land O'Lakes &
Rosemary Pennington, Marketing Innovation Foodservice at The J.M. Smucker Company
Successfully executed gated processes can help bring a company's innovation strategy to life, contributing significantly to revenue growth and competitive differentiation. However, execution of gated processes can be filled with challenges that can lead to confusion within innovation teams, inconsistent decision making and product launch deadlines to be missed. Nielsen research shows that companies with effective, rigid gated processes average an astonishing 130% more in new product revenue - successful execution at this level has a real impact on performance and growth.
Gate meetings are an essential part of leveraging gated processes, yet are often wrought with emotion, personal preference and lack of stakeholder involvement. In your own organization, how can you make sure gate meetings are efficient and contribute effectively to the decision-making process? Hear from two innovation professionals at leading consumer goods firms as they share their experiences in transforming processes to get the most from gate meetings and gated process execution.
During this 75-minute session, you will learn:
- Tips and tricks from your peers in the consumer goods industry for making the most of gate meetings
- Highlight the type of data required to inform decision-making
- The practices used to successfully transform gate meetings to improve effectiveness, and the results companies have experienced
About the Presenters