Natural Food Products Company

A Sopheon Customer Story

New Innovation Operating Models to Drive Growth

The natural and organic products industry has experienced a sea change in the past decade. As one of the early pioneers of the industry, this industry leader has a highly recognized portfolio of food, snacks, beverages, personal care and cleaning products available worldwide.

After decades as mainstays of natural food stores and recent inroads into conventional grocery store shelves, the company’s food and beverage brands were challenged by increased competition in the healthy eating category. New brands are abundant and increasingly taking market share from a company that had dominated the category for years.

Increased competition inspired a sobering moment for this organization: the future growth path rested solely on innovation. After a change in leadership, the company decided to create a new innovation operating model and turned to Sopheon for help.

Organic Vegetables

The Needs

  • Higher focus on organic growth through innovation
  • Defend and grow the company’s market share
  • Increase product speed to market and speed to value

The Challenges

  • Lack of standardized Stage-Gate® and portfolio management processes
  • Lack of visibility to early-stage new product development analysis
  • Reliance on low-value line extensions vs. high-value new products
Sopheon

How Sopheon Helped

Sopheon was asked to help bring a new process to life for early-stage new product development. To make the process executable, Sopheon implemented the Accolade software as a standardized “system of record” for new product decision-making while enabling enhanced knowledge discovery across its North American business unit.

Sopheon’s team of consultants worked closely with this customer to harmonize new product development processes, phased approvals and portfolio visibility. Sopheon also helped the natural and organic food leader to create and share highly visual, template-driven reports that have empowered better visibility of risks.

With more than 15 years of experience working with the world’s leading food innovators, Sopheon helped this business create a highly configurable and scalable solution that will improve their innovation performance for years to come.

Working together with the customer, Sopheon helped design and implement:

  • Standardized templates for early-stage assessment of candidate investments

  • Simple, easy-to-use data input and time-saving tools to streamline creation and management of critical data
  • Portfolio prioritization practices, including metrics and visualization enhancements
  • New, more efficient Stage-Gate® tools and processes
  • Standardized reporting outputs to ensure consistent focus on data
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