4 Ways to Accelerate CPG Innovation Growth | Sopheon

Four ways to drive more profitable NPD

The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate their strategic growth plans and innovation priorities.

To be successful, CPG companies must:

• focus on enterprise growth planning
• digitalize innovation plans, portfolios, and processes
• become smarter, nimbler, and more connected as an organization