Presented By: Kimberly Clark and The J.M. Smucker Company

Consumer goods organizations face an increasingly competitive landscape – dynamically changing trends, nimble start-ups and the expansion of store brands to name a few. Getting the right products to market efficiently and establishing competitive differentiation through bigger, better products is more important than ever. Most organizations have a defined NPD process that in theory should help produce winning products in-market, but in practice falls well short.

This discrepancy often comes from challenges not with the process itself, but rather its execution and adoption by the organization. During this interactive event you will hear from your consumer goods industry and functional peers who will discuss some of the leading practices that have proven effective in overcoming these challenges. These Innovation Process Owners will share real-life stories from leading consumer goods companies in an open dialogue that attendees can actively understand, engage and learn from.

During this 75-minute session, you will learn:

  • How your peers at Kimberly Clark and The J.M. Smucker Company addressed NPD Process execution and adoption challenges
  • The top Successes they achieved at their organizations and why
  • What they would have done differently in introducing or implementing their NPD process

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenters

Bryan SeyfarthDirector Consumer Goods, Sopheon
Bryan is the consumer goods segment leader for Sopheon's Accolade solution suite. Bryan is an acknowledged expert on product development process optimization for consumer goods manufacturers. His perspectives and analysis have appeared in such publications as CGT and Retail Leader, and he is a frequent conference presenter. Bryan has advised consumer goods companies throughout the world on the use of innovation best practices to improve new product output and financial success.

Scott SiegelSenior Manager, Kalypso
Scott is a senior manager specializing in innovation strategy, global design and implementation of new product development and portfolio processes. He brings over 15 years of product management and product development experience with several leading brands and companies to Kalypso's clients.

Tim Beattie

Tim BeattieJ.M. Smucker Company Director of R&D, Innovation Process, Consumer SBA
Tim Beattie is an operations management expert with extensive experience managing new product development teams and new product portfolio process. For the past 6 years, he has led innovation process management at J.M. Smucker. Prior to this, he was in a similar role at P&G for 11 years. He began his career at Ralston Purina, where he was in operations management for 18 years.

Brian Vogt

Brian VogtKimberly-Clark Global Process Owner, Corporate Innovation Team
Brian Vogt is a Global Process Owner on the Corporate Innovation Team at Kimberly-Clark, where he champions E-Tool capabilities in support of the Phase-Gate and Portfolio Management Process for the enterprise. He is also Global Process Owner for product and equipment specification standardization. He has 20 years of experience at Kimberly-Clark with various roles in consumer research and engineering, global expansion projects, advanced process development, Lean, and plant operations. Brian has a Bachelor of Science in Operations Management degree from Marian College.

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