Differentiation is key for retailers, and innovative private brands are just one way to accomplish this. Today’s private brands are not about 'me too' - they are focused around developing your very own innovative products that set you apart from the competition. Developing innovative private brand products that consumers cannot find elsewhere is an effective way to guarantee customer loyalty.
This webinar explores how enterprise innovation management can drive private brands forward.
You will learn:
- Why retailers should differentiate with private brands
- What makes an effective private brand department
- How to drive private brands forward with innovation management
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About the Presenter