Differentiation is key for retailers, and innovative private brands are just one way to accomplish this. Today’s private brands are not about 'me too' - they are focused around developing your very own innovative products that set you apart from the competition. Developing innovative private brand products that consumers cannot find elsewhere is an effective way to guarantee customer loyalty.

This webinar explores how enterprise innovation management can drive private brands forward.

You will learn:

  • Why retailers should differentiate with private brands
  • What makes an effective private brand department
  • How to drive private brands forward with innovation management

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenter

Loan PhanInnovation Management Consultant Sopheon
Loan Phan, Innovation Management Consultant for Sopheon. Loan has over 8 years of project management, project lifecycle management, marketing and business development experiences in the Consumer Packaged Goods industry.
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