Presented by: Irene Petrick and Russ Martinelli, Trendscape Innovation Group and Iain King, Innovation Consulting Practice Leader, Sopheon
The third in our Strategic Roadmapping Series Break Through: Identify & Solve Future Problems End-Users Care About, this webinar demonstrates how to build powerful Composite Roadmaps that drive the harmonious and strategic interplay between functions and partners required to bring innovative solutions to market.
When companies focus within their functional silos – marketing, product development, technology development, manufacturing, and sales – they lose sight of the big picture. Individuals and functional departments operate in a self-optimizing mode that ignores the interrelationships between the market channel, the business model, the technology solution, and the ecosystem partners.
Because of this, many company efforts are plagued by under-investment in critical technologies, missed market opportunities, and a fragmented strategy.
Composite roadmaps provide capabilities to enable the interplay that is necessary for functions and partners to work in harmony to execute against an integrated strategy to bring innovative solutions to market.
During this webinar you will learn: