Presented by: Irene Petrick and Russ Martinelli, Trendscape Innovation Group and Iain King, Innovation Consulting Practice Leader, Sopheon

The third in our Strategic Roadmapping Series Break Through: Identify & Solve Future Problems End-Users Care About, this webinar demonstrates how to build powerful Composite Roadmaps that drive the harmonious and strategic interplay between functions and partners required to bring innovative solutions to market.

When companies focus within their functional silos – marketing, product development, technology development, manufacturing, and sales – they lose sight of the big picture. Individuals and functional departments operate in a self-optimizing mode that ignores the interrelationships between the market channel, the business model, the technology solution, and the ecosystem partners.

Because of this, many company efforts are plagued by under-investment in critical technologies, missed market opportunities, and a fragmented strategy.

Composite roadmaps provide capabilities to enable the interplay that is necessary for functions and partners to work in harmony to execute against an integrated strategy to bring innovative solutions to market.

During this webinar you will learn:

  • The power of composite roadmaps
  • How to create composite roadmaps
  • How to execute an integrated strategy using composite roadmaps
  • Watch Part 1

    Watch Part 2

Click image above to view a short introduction. Complete form below to view the full video.

About the Presenters

Irene PetrickManaging Director, Trendscape Innovation Group
Irene J. Petrick, managing director of TrendScape Innovation Group and former Penn State University professor, is an internationally recognized expert in strategic roadmapping. She is actively engaged with companies in their innovation and technology strategy activities, including work with 12 Fortune 100 companies, the U.S. military, and a wide variety of small- to medium-sized enterprises. She has over 25 years of experience in technology planning, management, and product development in both academic and industrial settings. Irene is author or co-author on more than 150 publications and presentations.

Russ MartinelliManaging Director, Trendscape Innovation Group
Russ Martinelli, managing director of TrendScape Innovation Group, is engaged with companies in the areas of business strategy development, business model evaluation, ecosystem development, and technology roadmapping. He has over 20 years of experience in strategy development; portfolio management; new product development program management; and engineering in the high-tech, aerospace and defense, medical, and non-profit industries. Russ is the co-author of multiple books including Program Management for Improved Business Results, and Leading Global Project Teams, and over 60 articles and publications.

Iain KingGlobal Enterprise Services Leader, Sopheon
Iain King has over 15 years of experience designing and implementing knowledge-based innovation solutions. A certified New Product Development Professional, he has worked with leading companies throughout the world to assess and improve the performance of their innovation management and governance processes.

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