• Top-line growth requires a Clear Field of Vision

A Clear Field of Vision

Ask any T-Rex, evolution is not the problem, but failing to evolve is.

Take, for instance, the challenge most enterprises face with accessing data across departments, locations and time. No CEO, CGO, CMO, CTO, CIO, or CINO takes comfort in making decisions with stale or inaccurate information. Yet critical decision making is often done this way because C-level management has limited visibility into what’s going on across the organization.

Leveraging up-to-date and complete information is what companies need to make smart decisions and stay ahead of constant market shifts. No matter the power or position of an apex predator on the food chain, the inability to adapt to change can mean the beginning of the end.

Creating top-line growth requires a clear field of vision. Complete, fresh, accurate, and timely information from multiple sources is required to reduce risk and achieve business goals. Unfortunately, data is stored in individual, disparate silos and lacks integration, making it inaccessible and creating questionable intelligence as a result.

Getting blind-sided by changes in customer tastes, desires, and needs have meant the end to some of the most venerated brands out there. Do you remember Kodak, Compaq, Blockbuster, Borders, and Circuit City? To avoid meeting the same sticky end, companies must harness the collective imagination and intelligence of an enterprise’s human resources — both internally and externally — to keep the pulse on customer needs, and then apply business process and control unique to your company or industry. But doing so requires access to stockpiled records.

Feel like it’s impossible to aggregate all of your company’s data? Don’t worry, there’s good news. Not all data should be aggregated, only key datasets are needed. Understanding which data should be centralized requires extensive experience and a developed set of best practices. Being new to the company, I’ve observed how the 200+ software implementations and more than 16 years of experience has enabled Sopheon to accurately hone and refine a set of valuable best practices to help our customers get the most out of their data from our innovation software.

A culture change from data hoarding and silos of information to a culture that relies on transparency is not easy, but it is absolutely necessary to achieve a culture of innovation, to stay relevant and to evolve.

The Bottom Line

Attempting to solve enterprise business challenges with point solutions has a predictable outcome: extinction. Adapt your processes and leverage an end-to-end software solution that allows stakeholders to have a clear field of vision and see information from across the company, or step aside and watch the next apex predator claw its way to the top.

2018-05-02T15:54:28-06:00March 29th, 2016|

About the Author:

Kevin Kalkbrenner
Kevin Kalkbrenner has been providing sales and marketing leadership across a diverse set of IT disciplines with many of the largest companies in the U.S. Kevin has held Sales and Management positions with SAP, Sybase, EMC and Candle Corporation (acquired by IBM). Kevin works with many of the largest companies to help drive top line revenue, avoid cost, reduce cost, and create competitive advantage. Kevin is a graduate of the University of Maryland and served with the U.S. Navy.