Summary of role: Responsible for the strategy, planning, and execution of Sopheon’s global content and communication programs to build brand awareness and drive leads. Lead the public relations initiatives and content program which includes thought leadership material, case studies, e-books, press releases, blogs, and social media.
Reports to: Director Global Marketing
Direct reports: Freelance writers and designers
Financial responsibilities: Corporate ad budget, content creation budget, social media
Internal Interfaces: Sales, Product Marketing/Management, Marketing Operations, PLG
External Interfaces: Agencies, partners, clients, marketing freelancers
Responsibilities:
- Corporate communication
- Manage corporate messaging, ensuring it is consistently implemented across all channels and content and continues to align with corporate strategy and market opportunities
- Develop communication plans, prioritizing communication activities and elevating the relevant topics to the best channels in line with our strategic priorities
- Respond to requests for communications support, which may involve both presenting communications strategies as well as writing and/or reviewing content for media and event launches, including press releases, social media, websites, and other communications assets
- Work with internal constituents to ensure consistency of corporate messaging across all mediums, both internal and external
- Support customer review programs
- Content management:
- Lead the development of awareness and consideration content. Create and project manage the development of case studies, bylined articles, blog posts, and brochures, and adhere to style and messaging guidelines
- Lead customer success story program
- Run the Sopheon blog program, identifying topics, project managing blog production, working with internal and external SMEs and external writers, and editing and posting and coordinating promotions
- Run the Sopheon newsletter program
- Produce the podcast program, working with internal and external SMEs and the podcast hosting company to schedule guests, review show notes, manage posting and coordinate promotions
- Research and identify relevant data to support communication content
- Write copy that drives conversion, increases click-through rates and engages with the audience and/or
- Direct both internal and external resources who develop copy and content
- Edit, proofread and quality check commercial and editorial content
- Support programs and campaigns with content, social and paid media
- Support web team with website content creation
- Partner with events manager and SME to align on podcast schedule
- Partner with Acclaim business unit to align on content programs
- Social media management
- Manage Sopheon social media channels
- Develop and execute the Sopheon organic social media strategy to increase brand awareness and paid social media strategy to drive leads
- Create content for social media aligned to company/product messaging (copywriting, designing, editing, scheduling)
- Run internal social media training program
- Monitor and stay up to date with industries, markets and trends; develop timely responses
- Analyze and report on social media. Develop insights from analytics to improve communication
- Vendor management
- Manage external vendors as appropriate for content creation that adhere to brand and messaging guidelines
- Manage PR agency and external public relations communication process. Work alongside sales to gain approval of customer win press releases
- Manage PR agency for blog program and work alongside SME to review to subject matter
Knowledge, Skills & Abilities:
- Excellent written and verbal communication skills with experience in writing and editing content
- Proficiency in HubSpot, CANVA, social media platforms, LinkedIn campaign manager, Google Analytics, Google Ads, Wordpress and marketing automation systems is essential
- Advanced skills in Microsoft Office, especially Excel and PowerPoint
- Web proficiency for research, discovery, and information collection
- Time management and people skills
- Strong prioritization, organization, and project management skills
- High energy, results-oriented with good decision-making skills.
- Ability to work independently and proactively to achieve volume and quality task objectives
- Desire to constantly learn through training, coaching, industry publications, etc.
- Experience in executing digital marketing campaigns and PR programs
- Experience in B2B SaaS software business highly desirable
Knowledge, Skills & Abilities:
- Bachelor's degree in business administration, marketing, communications, or a related field
- Must be a native English speaker
- Ability to travel as necessary
Apply Now
To apply for a position on the Sopheon team, send CV or resume to: jobs@sopheon.com.
Sopheon is an equal opportunity employer and supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability or national origin.
Some positions at Sopheon require consent to and successfully passing a background check prior to employment. Also, certain Sopheon customers operate in sensitive industries and require that individuals undergo background screening prior to being involved in a project. The screening process could include verification of identity, criminal record checks and drug abuse checks. If you join us, you may be required to undergo such additional screenings.
Inclusivity Statement:
We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions), gender, gender identity, age, marital status, physical or mental disability, predisposing genetic characteristics, sexual orientation, domestic violence victim status, military status, or veteran's status.
