Presented by: Julie Spalvins, Senior Business Consultant at Sopheon and Alan Keuneke, Business Consultant at Sopheon
Most companies today have a process for generating new product ideas. However, studies show that many struggle to come up with enough high-value ideas, and a large majority wage an ongoing battle to keep ideation and product development aligned with corporate strategies.
This webinar looks at proven best practices that will enable your organization to create and sustain a rich flow of strategically right, profit-and revenue-producing ideas.
You will learn:
- Which ideation techniques work, and which don’t
- Why it’s important to focus the front-end activities of your innovation process, and how to do it
- The five principles for developing great ideas
- Specific steps for turning those principles into action