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Sopheon CEO Tackles Smart Product Development Challenges on World Product Day 2021

“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of  Silicon Valley Product Group and a 30-year veteran of product management.

Product Management is about bringing together business functions to build value for the customers and the business.

With the high-speed pace that innovation is facing today due to customer demand and industry competitors, many organizations and their product managers need to deliver a product that is more than just a product. They need to produce a smart product.

Customers don't just buy a product; they buy a better experience. To the consumer, a smart product is one that has intelligence. It is connected. It is automated. It performs actions on behalf of the user. It meets their needs and delivers a service that adds value. But with so much to offer, there are challenges that manufacturers face when putting these products together. It's hard. It's complicated.

How do we break down the challenges and improve a smart product's chances of success?

Sopheon CEO Speaks to Product Managers About Smart Product Development on World Product Day 2021

“Bringing smart products to market involves coordinating departments and disciplines with different priorities, methodologies, work habits and technologies. This challenge is precisely our area of expertise at Sopheon, and we designed our presentation at World Product Day to share ideas that will contribute to the innovation efforts of product managers around the world.”

-Greg Coticchia, Sopheon CEO

“Bringing smart products to market involves coordinating departments and disciplines with different priorities, methodologies, work habits and technologies. This challenge is precisely our area of expertise at Sopheon, and we designed our presentation at World Product Day to share ideas that will contribute to the innovation efforts of product managers around the world.”

-Greg Coticchia, Sopheon CEO

In honor of World Product Day, our CEO Greg Coticchia is speaking at Product Tank Pittsburgh on May 26, 2021. World Product Day is an annual event celebrating our craft and community.

Presentation Topic:

Phygital? Digical? Smart? Hybrid? How can product managers meet the challenges of software and hardware innovation to enable a clear view of smart product realization?

Register here >

Are you facing challenges related to developing and releasing smart products? Join Greg and the Mind the Product team, you don't want to miss out on this one.

ABOUT WORLD PRODUCT DAY:

World Product Day is an annual event celebrating our craft and community. It began in 2018 on the eight-year anniversary of the first ProductTank meetup. ProductTanks in 90 cities across 43 countries, had fun highlighting the craft of product management with their communities, delivering talks that emphasized the different perspectives that different cultures bring to the craft of product management.

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