/Tina Cassler
Tina Cassler

About Tina Cassler

Tina is a marketer, educator, writer and editor with experience in the education and corporate sectors.

Overcoming Barriers to Sustainable Growth Through Innovation in Consumer Goods Markets: Making Product Portfolio Management Real

2018-05-02T16:20:34-05:00September 2nd, 2014|

Product portfolio management determines the innovation investments businesses will fund—and those they won’t—in order to achieve performance goals.

How to Integrate Enterprise Cost Savings with New Product Development and Innovation Programs

2018-05-02T16:20:46-05:00August 19th, 2014|

For most, many factors have made the need to drive down costs & improve profitability a top strategic priority. Integrate enterprise cost savings with NPD.